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Revenue Operations in 2021
Companies are starting to embrace RevOps because the old approach of siloed operations teams isn’t working anymore. Centralized revenue operations functions will have a large effect on sales teams in the upcoming years. Well-run RevOps departments will be a competitive advantage for early adopters. Companies that invest in a high-quality RevOps department first will have a massive advantage.
Get started with your first ABM program
ABM is a strategy that directs marketing resources to engage a specific set of target accounts. ABM doesn’t just call…
Data-driven decision-making with Business Intelligence tools
What is Business Intelligence? Business Intelligence is an important area of information system design that aims to extract business knowledge…
Importance of doing a “Closed-Lost” Analysis
In today’s B2B SAAS market, Closed-Lost Analysis is often seen as of secondary importance to Closed Won Analysis. However, the…
[Guide] Set-up your first RevOps department
What is RevOps? The RevOps department heads up full-funnel operations across marketing, sales and customer success, with one focus: to…
Total Addressable Market (TAM): How to calculate your Market Size?
Total Addressable Market: You need to exactly know how much of the market is out there looking to spend on a solution like yours in each region and that is why knowing your TAM is extremely crucial. Here’s how you can calculate your TAM.
What is Sales Operations? How does it integrate with Revenue Operations?
Sales operations is the practice of facilitating and supporting one’s sales department to enable them to go out and do…
How did Apple & Tesla embrace this one rule of Revenue Operations to outperform their competition?
Part of “intelligence and agility,” insisted Musk, was resisting the tendency to create divisions within Tesla, a problem that often infects companies as they grow in size.
The perfect ABM funnel
The whole essence of the “Waterfall” model is a move away from a purely leads-focused approach to demand gen, in…
Marketing & Sales Alignment: 5 steps to achieve total alignment and maximum growth.
The goal for marketing and sales alignment should be for your marketing and sales teams to support one another, rather…
