Revenue Operations in 2021
Companies are starting to embrace RevOps because the old approach of siloed operations teams isn’t working anymore. Centralized revenue operations…
Get started with your first ABM program
ABM is a strategy that directs marketing resources to engage a specific set of target accounts. ABM doesn’t just call...
Data-driven decision-making with Business Intelligence tools
What is Business Intelligence? Business Intelligence is an important area of information system design that aims to extract business knowledge...
Importance of doing a “Closed-Lost” Analysis
In today’s B2B SAAS market, Closed-Lost Analysis is often seen as of secondary importance to Closed Won Analysis. However, the...
[Guide] Set-up your first RevOps department
What is RevOps? The RevOps department heads up full-funnel operations across marketing, sales and customer success, with one focus: to...
Total Addressable Market (TAM): How to calculate your Market Size?
Total Addressable Market: You need to exactly know how much of the market is out there looking to spend on…
What is Sales Operations? How does it integrate with Revenue Operations?
Sales operations is the practice of facilitating and supporting one’s sales department to enable them to go out and do...
How did Apple & Tesla embrace this one rule of Revenue Operations to outperform their competition?
Part of "intelligence and agility," insisted Musk, was resisting the tendency to create divisions within Tesla, a problem that often…
The perfect ABM funnel
The whole essence of the “Waterfall” model is a move away from a purely leads-focused approach to demand gen, in...
Marketing & Sales Alignment: 5 steps to achieve total alignment and maximum growth.
The goal for marketing and sales alignment should be for your marketing and sales teams to support one another, rather...
Learn how VMware does Revenue Operations- 6 key factors
The concept of revenue operations has rapidly gained attention among B2B leaders, and its promise of alignment, efficiency, and sales...
What is Revenue Operations? How does it help?
Although the revenue operations concept has various interpretations and applications, at its core is a revenue operations charter – a...